For his latest, Ghajini, which is already created an enthusiastic buzz within the industry as well his Aamir fans, the actor is reaching out to his viewers in a rather interesting fashion.
This is how Aamir Khan's look in Secret Superstar came alive.
The sudden demise of actor Suhani Bhatnagar, who made her acting debut in the 2016 blockbuster Dangal, as Aamir Khan's daughter, has left the film industry in shock.
'People say Aamir Khan cries on Satyamev Jayate and it's fake. But that is not true. Whenever I have narrated a script to him, he has cried often. If I narrated the same script five times, he cried five times at the same point.' Director Rajkumar Hirani speaks to Patcy N/ Rediff.com
The Bachchan family have this knack of going out of their way to make you feel extremely comfortable.
Salman has painted Aamir's look in the movie on the canvas and beautiful Asin who is also part of the cast unveils the painting at Inox theatre. In past Salman has such type of publicity for Shah Rukh Khan's Don.
The Who's Who of the showbiz world attended Anant Ambani and Radhika Merchant's pre-wedding festivities in Jamnagar.
"I was scared every single day of shooting Malang," choreographer Vaibhavi Merchant says of her work in the Rs 5 crore song that features in the upcoming film, Dhoom 3.
"We r proud of u @aamir_khan," the Delhi chief minister wrote on Twitter along with the picture of statement issued by Khan.
Take a look at the celeb arrivals.
If sources are to be believed, Zee group's Indian Cricket League (ICL) will rope Aamir in to promote their league. Apparently, the company has decided that it is important to have a brand name like Aamir associated with the month-long Twenty-20 league matches, which started on March 9.
Here's what your favourite celebrities have been upto.
The filmmaker and new mum spoke candidly about item numbers, and her husband Aamir Khan's new TV show.
Bollywood made its presence felt on the final day of the Delhi leg in the International Premier Tennis League with Aamir Khan, Deepika Padukone and Askhay Kumar playing an exhibition match alongside Roger Federer, Novak Djokovic and Sania Mirza.
The Dangal gang supports its new Pataakha!
Now, the two have taken their rivalry to another level -- brands.
'It is the first technology in history which is not just a tool, it is an agent.' Yuval Noah Harari on the dangers on AI.
When West Bengal Governor introduced the Bollywood star as an "icon who needed no introduction" - he seemed to sum up Kolkata's frenzied response to Aamir Khan, reports Indrani Roy.
Why didn't his strategy work at the box office this time?
The officials said reviewing security cover of celebrities is a routine practice and there is nothing new in it. They also pointed out that the move was aimed at trimming unwanted security cover.
On March 14, Aamir turns 50. On this occasion, tell us, dear reader, have you met the star actor in real life?
Get your lowdown on what's going on in the world of Bollywood, right here!
Kiran Rao discusses Aamir, the father, in a candid chat.
'Even today, though my hair looks different, people recognise me wherever I go. They come up and say 'Aap Maine Pyar Kiya mein thi, na?' I think it's going to follow me to the grave.'
Bollywood blogs seems to top the list of controversies with Aamir's Khan latest entry raising eyebrows for naming his pet dog 'Shahrukh.' But Shah Rukh Khan replied that he is not ruffled, and that he is taking it in the right spirit.
Weavers like Tikaram Koli, who quit sari weaving due to rising silk prices and progressing myopia, find themselves isolated.
In a special series #Tuesday Trivia, we have an interesting trivia question just for YOU!
Aamir Khan and Shah Rukh Khan have never featured in a film together. But if all goes well, the two actors may perform together in SRK's Temptations show in Germany.
Superstar Aamir Khan turned up at a private award function after 16 years!
What went wrong between Sallu and KJo? Subhash K Jha shares the details...
Tahir Hussain is survived by his wife Zeenat, sons Aamir and Faisal and daughters Farhat and Nikhat.
Check out the star arrivals.
On Sunday, Aamir Khan and Deepika Padukone played a doubles badminton match against each other.
Bollywood actor Aamir Khan has been slapped with sedition charges in Kanpur sessions court for his 'intolerance' statement and the hearing is set to take place on December 1.
